Link building using social bookmarking websites

Image Social bookmarking is a not-so-new phenomenon that has been fuelled by the increased usages of Internet. In social bookmarking, users of a network either publicly or privately share the links they bookmarked after they found them to be useful. These links are properly tagged so that other users can quickly find the links they are looking for. The links can be viewed by category, tags, on the basis of search engine, and randomly

Most of the bookmarking websites present you a chance of creating a public profile where you can list your site or a list of other recently bookmarked sites. This provides a unique opportunity to build links and to interlink them with other links. This is perhaps the easiest method of building a network of links pointing to your site. While this is the easiest way to build links for your website, one needs to be careful about the quality of the links that are being tagged and shared with everyone. Overdoing things may result in low quality links being referred and can result in SERP losses as well.


Let’s take a look at the advantages of social bookmarking:

  • Easiest and best way to boost incoming traffic to your website
  • The links are classified manually and, therefore, the contents are tagged properly.
  • The links are ranked on the number of times they are bookmarked and not merely on the number of external links reaching it.
  • Link building with the right kind of links can increase the page ranking in search engines and the business.
  • Social bookmarking can also be influential in introducing your site to the search engines, that too in a faster pace
  • With co-citation and manual grouping your links are categorized on the basis of multiple tags that scores always better than search algorithms
  • Faster manual indexing that links your page before any search engine bot locate them
  • Provides fast and deeper indexing of content
  • With social bookmarking services you gain automatic back link for your site. As you can earn a link with every tag you place, soon you can have 10 to 20 one-way links from a single social bookmarking site.

Image As a smart webmaster, you can use social bookmarking websites to precisely introduce your sites, products, services and other news and concepts that benefit others to your prospective clients and audience with traffic and valuable back links instantly. Businesses look at social bookmarking as a way of free advertising, while personal website owners see it as a way of sharing interesting website links or articles.

So now that we have looked into the concept and advantages of social bookmarking, how do we actually do the link building? How do we use this powerful utility in the Internet to the benefit of your website?

Here are some tips...

  • Headlines:
    • Ensure that the headlines for your article or content is catchy enough to attract attention for bookmarking and voting by others
       
  • Description:
    • A meaningful and clear description is equally vital in retaining the attention
       
  • Content:
    • Ensure that you submit new and novel content and not outdated ones
    • Avoid plagiarism by all means. Do not copy paste content from somewhere else and feign it as your own.
    • If your site offers good quality, relevant, and unique content, you find more people bookmarking your website. More bookmarks result in more traffic and better business
       
  • Get your internal pages noticed:
    • Usually the front-page of a website is extensively advertised. Again it is the home page that actually appears on Google searches at the top. Submit internal pages from your website to social bookmarking websites to get indexed deeper and which are not easy to be linked.
       
  • Categorize:
    • Sometimes, a well written content with great headlines and timing can also get unnoticed. This could be due to the poor category selection for the content. Ensure that you choose the right category for your content during submission
       
  • Time of Submission:
    • Submit quality content to top rated social bookmarking sites. Your links are more honest and authentic as they are tagged by unbiased users
    • If your link is on the front-page of the bookmarking site, you receive large traffic with the minimum effort
    • Most of the social bookmarking websites display your submission in their home page for just about a day only. It is then pushed to a different page (nth page!) subsequently. So ensure that the time of the day when you submit the content is not when everyone is sleeping!
    • You may also use tools like Onlywire or Delicioso to format your bookmark and submit it to 15 most admired social bookmarking websites. With Socializer you can bookmark a site directly to 50 different social bookmarking websites. But please be warned. We do not recommend using automated tools, as you have a fair chance of being caught and banned for spamming.
       
  • Participate and Campaign:
    • By presenting measurable quality with more users bookmarking your page or site that, in turn, increases the quality and relevance of your site. With a proper campaign you can develop several links from multiple bookmarking sites and by multiple users.
    • When someone comments on your content in the social bookmarking site, please ensure that you reply to that as well. This will facilitate active interaction and boost the other party's interest.
    • Forget not to vote for other's content! Do not feel lazy to vote for other's content in social bookmarking sites. You cannot expect everyone else in the universe to vote for your content, while you sit pretty waiting for popularity for your articles. You need to participate. You need to vote for others content, dig them and become a part of the social bookmarking.

Some of the top social bookmarking websites include, del.icio.us, Digg.com, Furl, YouTube, Stumble upon, Magnolia, Propeller, and reddit.com. There are numerous other social bookmarking websites in the Internet. You may submit your content to 50s and 100s of them, but we strongly advice you to stick to a handful of them only. The idea here is to choose, submit, monitor and reap the benefits of social bookmarking, rather than submit to 100s of sites and not be aware of what is happening.

Image If you are using Joomla content management system, then you may as well use one of the many social bookmarking plugins and modules available at Joomla Extensions website. There are numerous ones like the Social Bookmarking Buttons Plugin, Bookmarks plugin, SocialList Bookmarking Plugin, AlphaToolbar Article, The Ultimate Social Bookmarking Plugin, Social bookmark script module, DiggIt and more... We suggest that you try out these and use the one that fits your website needs, the best. Install it in your Joomla website and enable visitors to share and digg your content. At JV-Extensions we use, The Ultimate Social Bookmarking Plugin to let our visitors bookmark articles in various social bookmarking websites.

All said and done, social bookmarking is in essence, a way to publish and share interesting content with others and is indirectly a way to build links. As Matt Cutts of Google says, “A Link is a Link, no matter where it comes from”, it is best to get them from social bookmarking sites. But be careful to avoid getting banned from these bookmarking sites for spamming. Always be ethical and worry free!


 

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