This is just an excellent component, but where most people would rate it because it's well programmed and the support is fantastic, I'd like to add another perspective:

We've been running a "yellow pages"-style website since 2001, where people in the wedding business of Denmark advertize.

In the recent crisis, it's never been harder to make the shops and vendors pay for advertizing.

Having this alternative (link exchange) it's really a win/win/win situation because THEY get a little free advertizing and WE get a link, ie. better rankings in Google.

But wait....did I say win/win/WIN? Where's the 3rd win? It's here:

Getting people to pay for online advertizing is often hard because no matter what price you offer, people often expect it to be eithe free or very cheap, compared to old media types.

Paying for online advertizing often becomes a barrier for getting new clients, and when we can now offer them a free link-exchange, this payment barrier is gone and when they're on our site, we can THEN start selling them our real advertizing. Then the barrier is gone

- By klp29 on April 15, 2009 at Joomla Extensions website