The answer is simple. They are acting smart. Rather than having to write fresh content everyday, they have got it arranged. The millions of site feeders available on the internet are the best bet when it comes to arranging for new, fresh content on your website.
Just in case if you are wondering why you need new content in the first place, here are a few interesting reasons:
The SEO rankings are more likely to give preference to a website which is updated on a frequent basis. This means that your website would stand higher chances of being listed on the search engine rankings, if it’s updated regularly.
Your customers will take you more seriously if the website is updated regularly. A stagnant website gives the impression that the owners of the webpage are not serious about their business.
Your competitors might bag opportunities which you lose out on simply by updating the content on their website and interacting with their visitors.
Coming to the important question of how does a website arrange for fresh content on regular basis? Opting to write it all on your own is simply not an option. Thus it is more important to look for smarter avenues, such as site feeders and subscribing for newsletters.
Another very important trick to enhance the volume of content is via backlinks. Getting backlinks is an easy option and does not take much time. In fact, backlinks for an entire month can be done within a few days. However, make sure that the backlinks you choose for your website are of approved quality and would not mar the quality of the content previously posted on your website
If all other options fail, you can always choose to get the content outsourced. There are various websites which offer to write custom made content for your website, as per your preferences in lieu of a small fee. There are dedicated content writing websites which will write content for your website as well as upload it to your website within the stipulated time. Some other options include seeking organic content which is available on thousands of article submission portals.