Identify your goal:
Until and unless, an advertiser has realized his ultimate goal, all his efforts would be akin to aiming in the dark. It is necessary to have a fixed goal, at which all the advertisements and campaign efforts can be directed at.
Focus on more clicks:
If the ad words campaign is based on per click basis, efforts should be made to encourage viewers to visit the particular page, prompt them to click on the advertisements thus, generating leads for the campaign.
Work on the account in order to maximize its potential:
Every advertiser is given a single account for ad words campaign. It depends upon the user how well he can use it for his own advantage. One of the most beneficial things to do would be to segregate the account on the basis of the campaigns.
Sorting of the account on the basis of the ads/products/brands will not only help to make it look more sleeker and organized, it will also prompt the viewers to spend some more time on the page. Another trick is to target the advertisement in the right language for a specific location. For example, ad words campaign in Spanish will serve no purpose where the primary language is English or French.
It might also help an individual to create highly specific ad groups.
For example, if the ad words campaign is all about bike sprockets, it should be targeted only to bike enthusiasts and on specific forums, thus restricting its access only to the target audience.
Select the right keywords:
While working on an ad words campaign, it is imperative that one makes the selection of only the apt keywords. A potential buyer is bound to type only a certain type of keywords in the search listings. These keywords should be used generously in the ad words campaign too, in order to grab maximum eye hits.