Conversion rate is a practical method of measuring the effectiveness of your website. Success of an online Internet-based business largely depends on the number of buyers. A large number of visitors may not translate into equal number of purchases. With proper strategies, however, conversion rates can be increased. Identify your unique selling point (USP)…. Conversion rate is a practical method of measuring the effectiveness of your website. Success of an online Internet-based business largely depends on the number of buyers. A large number of visitors may not translate into equal number of purchases. With proper strategies, however, conversion rates can be increased. Identify your unique selling point (USP). A good deal, special discount, and after sales service are the factors buyers consider before purchasing online.
In this article we plan to discuss top 5 important ways to increase the conversion rates online.
[*]Make the buying process as simple as possible. The buyer should not face any problem while selecting the product or during the transaction. Do not make the entire process complicated or lengthy.
[*]Keep all the options available for purchasing your product and service. You should accept all major credit cards and also should have options of online money transfer.
[*]If you do not make your site simple or completely accessible, your competitors would do so.
[*]Your site should open easily with all types of Internet browsers.
[*]While designing the site put yourself in the position of the buyers. What are the functionalities he or she would look for? Buttons like ‘Add to Cart’, ‘Next Product’, ‘Previous Product’, etc. should feature prominently on your site.
[*]The page should load quickly.
[*]Add some sections on providing technical details and description. Many buyers wish to understand the basic features before taking the buying decision.
[*]Mention all terms and conditions clearly on your page.
[*]Let the buyers know the total cost including shipment and it should never have any hidden cost. Although calculating the delivery charges are difficult as this depends on the geographic location, you can add an Ip to Country database that will let you to work out the delivery cost.
[*]If you do not have a product on stock, mention it clearly, suggesting the time frame for availability.
[*]You must have a good returns policy and announce them clearly on your site.
[*]Have someone to attend return requests over phone.
[*]If possible, provide the option of free return shipping, especially if it is a mistake on your part.
[/LIST][B][SIZE=3]Ask for Less[/SIZE][/B]
[*]Do not insist your buyers on filling one page form before he or she proceeds for the purchase.
[*]If you need some information for future operations, keep that optional.
[*]Do not unnecessarily ask for personal, sensitive information. For example, do not ask for the email before permitting the buyer to download a PDF file. You can make these optional and not compulsory if you wish to develop some database of users.
[/LIST][B][SIZE=3]Design and content[/SIZE][/B]
[*]Design and content play an extremely important role on the success of any website which most often ignores by the online sellers.
[*]Your website should have a crisp, contemporary look with products classified against different categories.
[*]A poor, shoddy design may turn your buyers a little less confident on your services.
[*]Spelling mistakes or badly written and formatted text shows casual and careless attitude which may not lure customers on buying the products from your website.
[/LIST][B][SIZE=3]Landing page Optimization (LPO)[/SIZE][/B]
Landing page optimization or LPO is another effective tool that instantly increases your conversion rate. As this is the very first page that is being viewed by the customers by clicking any advertising link, it should be the most attractive one. This page should instigate your potential buyers to have a deeper look into your pages. You should therefore make this the representative page for your entire website. You should employ all three types of LPO like Associative content targeting, Predictive content targeting, and Consumer directed targeting.
If you are successful in creating a unique online presence, you can be sure of a high conversion rate. Always try to improve your site and offer good deals to attract more and more buyers. The most practical advice, however, would be to conduct your business ethically and reasonably. Once you achieve the conversion rate you are looking for the challenges become even tougher for you. You have to employ tools for keeping a tab on the ongoing conversion rate.
It should involve
[*]the sale volume
[*]statistics involving subscriber and customer, and
[*]usage details and result of analysis.
At any point of time data on how many visitors on an average converting to customers, number of visitors signing in for free newsletter, or how many of them are turning out to be potential customer should be on your fingertips. There are plenty of tools available (like Google Analytics or programs like Analog, WebTrends Log Analyzer, Funnel Web Analyzer, Fluid Dynamics – AXS or WebLog), which can help you in obtaining these data, so that you can formulate a sound strategy for improving your conversion rate.