But before you can benefit from it, you need to understand the mechanics of PPC, CPM, and CPC in advertising. It is not always easy to completely understand the mechanics of PPC, CPM, and CPC in advertising simply because of the fact that these are three different techniques, with different work options. Before getting on the mechanics of PPC, CPM, and CPC in advertising, let us understand what these three acronyms stand for.
[ATTACH=CONFIG]376[/ATTACH]PPC stands for Pay per Click where the owner of the website, on whose site the advertisement is displayed, will be paid every time a web crawler clicks on the advertisement. This application is encouraged on social networking sites, affiliate marketing and link building
On the other hand, CPC is Cost per click. Ideally, it is considered to be a more balanced approach than other popular forms of online advertising. In this system, the advertiser is supposed to pay to the website owner only when the advertisement is able to generate a specific amount of income or favorable response for the advertiser, else not. This kind of advertisement should ideally be implemented in situations where the amount to be paid is steep and the chance of any favorable response are low. Most of the blogs accept cost per click kind of advertising campaigns
Coming to the third option of CPM, it stands for Cost per 1000 impressions. The letter ‘M” stands for roman numeral of number 1000. In this process, the website owner is entitled to receive a specific amount of sum, irrespective of the revenue generated via the advertisement. This process is more preferred by the website owners but not by the advertisers. This is applied usually on web pages which are immensely popular and are bound to attract eye hits
It is necessary for an individual to completely understand the mechanics of PPC, CPM, and CPC in advertising before choosing any of the above mentioned options for their benefit. An advertiser who is not so sure about the success rate of the advertisement posted by him should not adopt the CPM method as it could also relate in losses than any favorable profits.
The mechanics of PPC, CPM, and CPC in advertising can be understood easily. The functioning of the three options is more or less the same. It is only the application part which needs to be understood before one makes the final choice of sticking with any of them and earn benefits through it.