Use Google Webmaster Tools to improve SEO

If you wish to find your website on the first page of Google, why not ask Google to help you out? Google Webmaster tools are coming up with innovative utilities that can propel their URLs high on the page rank. It needs a little patience and planning to exploit these potentially important tools.

Google Webmaster tools are ‘free and easy’ methods to make… If you wish to find your website on the first page of Google, why not ask Google to help you out? Google Webmaster tools are coming up with innovative utilities that can propel their URLs high on the page rank. It needs a little patience and planning to exploit these potentially important tools.

Google Webmaster tools are ‘free and easy’ methods to make your site more Google-friendly. They let you know what Google thinks about your site and helps you in identifying the problem so that you can rectify it to increase the visibility and reach of your page

[B]Webmaster Tools:[/B]

Some top ranking tools available with Google Webmaster are crawl info, top queries, Robots.txt files, and indexing information. Above all, they have official blogs that again can help you resolving your problem.
[LIST]
[*]The first step would be to follow the guidelines, especially the ones involving the quality guidelines, laid by the Google Webmaster that will help the search engine to find, index, and rank your website.

[*]According to Google Webmaster the first thing you should do when your site is ready is to have other relevant sites linked to yours.

[*]The next step is to submit the site to Google at [URL=”http://www.google.com/addurl.html”][COLOR=#0066cc]http://www.google.com/addurl.html[/COLOR][/URL].

[*]You should also submit a sitemap as part of the Google Webmaster Tools. The Sitemap is visited by the search engine to understand the structure of your site and to examine the extent of your web pages.

[*]Make other sites aware of your online status.

[*]Submit the site to relevant directories like DMOZ (Open Directory Project) and Yahoo!, and to other specific sites which are related to your business segment.
[/LIST]Top search queries is a function that is not available with Google Analytics. Although, you can find list of the search queries for your web page or blogs. It is difficult for you to know the search queries that brought visitors to your websites. This is now possible with “Top search queries” page.

[B]Identify Crawl Errors:[/B]

Google Webmaster tools can also help you in rectifying Web crawl errors. This happens when the search engines encounter problems in identifying pages that have changed over time as your website or blog grew. Some pages are often deleted or renamed as well. But now with web crawler information you know exactly which are the pages that Google could not find. Rectify them accordingly and you make your site optimized!
[LIST]
[*]If you have a link that has been re-named, point the old URL to the new link.

[*]Otherwise, if you deleted a page, reschedule the old URL to some authentic content that can closely resemble the earlier one.

[*]With using .htaccess file, which is a part of Apache web server, let Google make a note of the changes you made on your site so that you regain back your rank.
[/LIST][B]Improve SEO:[/B]

By following the quality guidelines and tips offered by Google Webmaster, you can improve SEO. These are
[LIST]
[*]To maintain a clear, well-defined hierarchy and text links. Make each page accessible through at least one static text link.

[*]Develop the sitemap that links all parts of your site. This makes your site easily accessible for the users as well as for the search engines.

[*]Provide good, useful, information-rich content.

[*]If you wish to be found by some specific keywords, which your clients would look for, make sure they appear in your pages.

[*]Describe important phrases in words (other than images) as Google crawler cannot recognize the text if it is inside images.

[*]The TITLE tags and ALT attributes should be accurate and descriptive.

[*]Links should not be broken or should not have incorrect HTML. Limit the number of links below 100 for any given page.

[*]Use text-based browser like Lynx to check your site. It makes crawling by search engines easy.

[*]Search bots should be able to crawl your sites without session IDs as this is needed for tracking user behavior

[*]Use robots.txt file on your server so that the crawlers know which directories can be crawled. Do not unintentionally block the Googlebot crawler.

[*]If you are using some content management system (like Joomla!), make sure the content is exported properly so that the search engine spiders can crawl the site.
[/LIST]